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Secondary school children in Gloucestershire are being challenged to create a radio advert to be played during Dementia Awareness Week.

The challenge has been set by the Gloucestershire Black Minority Ethnic (BME) Network for Dementia, a multi-agency organisation which works to improve access to memory assessment and community dementia services for people from BME communities.

The pupils are being asked to design a radio advert, lasting up to 40 seconds, targeting people in Gloucestershire, particularly those who are worried about their memory or someone else’s memory.

The winning advert will be played on Gloucester FM, on 96.6 FM, during Dementia Awareness Week, which runs from 15-21 May.

Kathy Holmes, the Engagement and Involvement Lead for Managing Memory Together, part of the ²gether NHS Foundation Trust, has been involved in setting the challenge. She said: “There are about 800,000 people in the UK with dementia and understanding of dementia can vary depending on the cultural context. This can lead to a delay in early assessment and access to potential support and treatment options.

“By setting this challenge, we hope to raise awareness of dementia across Gloucestershire and alert people to the signs of this illness, as well as telling them where they can get help.

“We’re looking forward to seeing and hearing what the students create.”

The closing date for entries to the competition is Thursday 17 March and it is open to pupils from all Gloucestershire secondary schools.

The essential elements the advert needs to cover are:

  •  quickly describe how dementia can affect people
  •  help people recognise that dementia is an illness
  •  highlight the importance of getting help early
  •  where to get help: your GP or Managing Memory Together on 0800 694 8800
  •  no longer than 40 seconds in duration.

Entries should be submitted to Kathy Holmes on kathy.holmes2@nhs.net or Rachel Peak on Rachel.peak@nhs.net

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